Services
Representation and Career Management
Full Potential Agency offers expert representation for players, ensuring that their best interests are always prioritized. The agency’s team of experienced agents is dedicated to managing every aspect of a player’s career, from transfers and contract negotiations to post-career planning.
Full Potential Agency has a vast network around the world. Whether a player is looking for a move to a top European club or seeking new challenges in emerging markets, the agency’s global network works to find the best opportunities. This ensures players are always in the right environment to develop and succeed.
Tailored Career Strategy: A bespoke plan for each individual player, developed based on their aspirations, strengths and visions.
Contract and Transfer Negotiations: Securing the best possible deals with top clubs and sponsors, always maximizing the player’s market value.
Contract Negotiations
One of the most important services a football agent provides is securing favorable contract terms. Our team is highly skilled in handling contract talks, ensuring that players receive fair and the best agreements. We also offer financial advisory services to help players manage their earnings responsibly, including investments, savings, and long-term financial planning.
Targeted Scouting: Identifying and facilitating the best transfer opportunities, both in established football leagues and emerging markets.
Transfer Advice and Guidance: Helping players navigate the complexities of transfers, from assessing club cultures to negotiating terms.
Contract Negotiation Expertise: Ensuring players secure the best possible terms, including salary, bonuses, and performance clauses.
Contractual Legal Support: Reviewing and negotiating contract terms, ensuring they are clear and in the player’s favor.
Financial Planning: Guidance on managing finances, investments, and planning for post-career financial stability.
Brand Building and Marketing
We are very aware of a footballer’s brand extends far beyond their performance on the field. The agency helps players develop their personal brand, creating a strong public image that resonates with fans and commercial partners alike. Whether it’s through social media strategy, PR campaigns, or endorsements, we ensures players make the most of their marketability.
Social Media Management: Developing and maintaining a strong presence on platforms like Instagram, X, and YouTube.
Endorsements and Sponsorships: Securing high-value deals with global brands that align with the player’s image.
Public Relations: Building and managing a positive media profile and handling media inquiries.