Our deep love for the game

While some may view us simply as a football agency, our vision and mission extend far beyond that perception. We envision ourselves more as an innovative football club with the potential to positively impact the entire sport of football through a fresh and unique approach.

The essence of Full Potential lies in the deep love for the beautiful game and the professional role of a football player. Having experienced the player's journey ourselves, we understand the incredible yet sometimes isolated nature of it.

Within the agency we draw inspiration from various other sports and stay updated on global sporting trends to enhance our product and DNA while staying true to our unique lifestyle and passion for putting players first. Embracing uncharted territory, we leverage our player status to shape the regular way of being a football agency to see ourself as an own football club of the future.

We are all about team work. At Full Potential we believe that success is a team sport. We believe that dedication will take you far. But with the support of people who share your ambition, you’ll go even further.

Encouraging open communication, celebrating achievements and fostering a positive and inclusive environment is the keyto cultivate a strong team spirit. By valuing each team member's unique strengths and contributions, teams can harness the power of collective effort and achieve great things together.

If you want to go fast – go alone. If you want to go far – move together.

 
 

  • We want to shape the future of football together with our clients. For us, it’s all about fulfilling their dreams and visions.

    Our dedicated team ensures that our clients can fully focus on the hard work on the pitch.

    We manage everything, from complex contract negotiations, individual development, mental health or a client’s social media presence.

  • Full Potential Agency is all about development. Our work is to educate football players to take control over their own performance and development to reach their full potential as players.

    We do it through our tailored development platform customized through decades of experience and based on individual needs.

    We understand the challenges players face and we have developed a market leading methodology to maximize the results.

  • A major driver of healthy development and opportunity is who you know and who’s in your corner.

    We want to expand that opportunity for people by building a mentoring field and movement inside our agency, serving as the expert and go-to resource on quality mentoring for every football player.

  • With our in-house branding and graphic design team, we want to offer our clients a modern way of creating unique brand development services.

    We manage and assist with regards to communications with the media and collaborations.